What are the personality traits of Top Sales people?

Steve W. Martin presents in his recent HBR blog interesting findings from the results of personality tests he presented to high technology and business services salespeople as part of sales strategy workshops he has conducted. Below, I have summarized and copied the main key personality attributes of top salespeople and the impact of the trait on their selling style.

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1. Modesty. 91% of top salespeople had medium to high scores of modesty and humility.
Selling Style Impact: Team Orientation. top salespeople position the team. You dont have to be arrogant and selfish to be a top sales person

2. Conscientiousness. 85% percent of top salespeople had high levels of conscientiousness. Have a strong sense of duty.
Selling Style Impact: Account Control. Top salespeople take command of the sales cycle process.

3. Achievement Orientation. 84% of the top performers are fixated on achieving goals.
Selling Style Impact: Political Orientation.They strategize about the people they are selling to and how the products they're selling fit into the organization instead of focusing on the functionality of the products themselves.

4. Curiosity. 82% of top salespeople scored extremely high curiosity levels.
Selling Style Impact: Inquisitiveness. An active presence drives the salesperson to ask customers difficult questions.

5. Lack of Gregariousness. Top performers averaged 30% lower gregariousness than below average performers.

Selling Style Impact: Dominance. Dominance is the ability to gain the willing obedience of customers such that the salesperson's recommendations and advice are followed.

6. Lack of Discouragement. Less than 10% of top salespeople were classified as having high levels of discouragement.

Selling Style Impact: Competitiveness. Top performers are able to handle emotional disappointments, bounce back from losses.

7. Lack of Self-Consciousness. Less than 5% of top performers had high levels of self-consciousness.

Selling Style Impact: Aggressiveness. Top salespeople are comfortable fighting for their cause, action-oriented and unafraid.

Reference: Steve W. Martin teaches sales strategy at the USC Marshall School of Business. His latest book on sales linguistics is Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy.