How To Make your message Stick and How to create a buzz?

Here are some tips to use in order to make your message stick.
You may be a corporate executive manager or an individual.
Make your message Simple. Make it Unexpected. Make it Concrete. Provide Credentials. Make it Emotional. Use Stories.
Make it S.U.C.C.E.S.S !!!

Below are seven principle to make a buzz in your organization or around you.

Simple - The first princile is simplicity. One of the most basic principles of cognitive psychology is that the channel capacity of human attention is somewhere around 7 +/- 2 bits of information.
Keep your ideas fairly simple!

Unexpected - The second principle is unexpected. Announcing that the end of the world is on May 13th. That’s unexpected.

Concrete - The third principle is concrete. “We only use ten percent of our brain”. That's concrete.

Credentialed - The forth principle is credentialed. All ideas, all stories, all legends, come with informational credentials. It may be in the form of specific details.

Emotional - Next principle is emotional.What makes legends successful? they have an emotional component.

Story - Next principle is story. We all remember every story that we have been told.
That's why storytelling is one of the most efficient tool component in marketing & Communication strategy.

That Sticks - The final principle is to use what sticks. Make your message simple. Make it unexpected. Make it concrete. Provide credentials. Make it emotional. Use stories.


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