Spotify, a threat to Apple ITunes coming from Sweden, not Silicon Valley

The Swedish online music Spotify announced its launch Thursday July 14th in the United States. 


A first foray outside Europe, after an agreement with U.S. music industry. "Spotify, the digital music service cherished by millions of Europeans will be available Thursday morning in the U.S. by invitation or subscription," said the Enteprise in a statement.

Combining free (Open) and paid (Premium, Unlimited) offers, Spotify counted in March more than 7 million users with 1 million paying customers in seven European countries: Sweden, Norway, France, Finland, United Kingdom, Spain and the Netherlands.

Founded in 2006, the Swedish service is a leading music services online in the world. Spotify is becoming one of the major threat for Apple ITunes music.

And most importantly it is proving that Silicon Valley-born services and business models are not a holy grail...