The game "Animal crossing, new Horizons", was opportunistically launched on March 2020 in the middle of the world lock down. It became very quickly a world best selling game.
It's an easy game where there is no fighting and no winners. Where you can buy a trip that will take you to a deserted island where you can get away with all your creativity, charm and the freedom to work hard to create the life you want on the island. The island offers creativity, freedom and lots of charm. A harmonious new life simply! Gather up different resources and see what you can do with them. Some things are clearly practical while others are more aesthetic. Make new friends, enjoy the seasons and explore the island! Create and shape your character and home in the game.
Experience the new system for creating things! Collect materials to create everything from tools to furniture.
Online gamers discovered quickly the possibilities offered by the game and the lock down at home provided the time to be creative.
As examples, lovers who couldn't meet in real life due to the forced separation and the lock down, they met in the game, and they even get married and organized a wedding party with guests et al,
The Hong Kong activists who couldn't demonstrate in real life in the city, they did that inside the game. They organized the demonstrations in the game. see below screenshot.
In France, the yellow vests activists (with characters wearing yellow vests) met in the game to continue their demonstrations from inside the game. below screenshot.
Museums were totally rebuild in the game and any online gamer can join and have a 'guided' virtual visit of the museum. see screenshot.
Even TV shows are reconstructed with the host in his traditional suit and guests who are interviewed, a guest telling jokes, a band playing live music and everyone is at home holding the game controllers. Music singles are also planned to be launched from inside the game. see screenshot
It's whole second reality world that is becoming a virtual one.
The popular game Fortnite with its 300 million subscribers is also one of the largest meeting place. They have started organizing concert inside the game, The concert of rapper Travis scott has gathered more than 12 million fans in one single place !! 12 millions consumers in the same place.
Movie trailers are being projected inside the games.
The question for marketers: where are the targets hanging out? Well, the answer is becoming clearer: Meet them in the "real" virtual world !
