The battle between the two giants of the Web has accelerated and is about to reveal a bloody fight.
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| Battle: Facebook vs. Google |
At first glance, Facebook and Google look very similar: both created by students from a prestigious American university, keeping a start-up spirit, leading the same battles for transparency and free internet, generating revenues by selling advertising.
Their model is however very different: To know the behavior of people,
Google claims to help people in their professional, academic or private search, phone calls, web navigation, etc...
Facebook wants to help everyone to engage with others and for that, trying to become the standard system login, sharing links, comments from other sites as well.
Today, Google seems to prevail: The firm is valued $190 billion, that is 5 times more than Facebook.
But the dynamic is rather on the side of Facebook, peoples spend more time on Facebook than Google (average of 41 million minutes per month as against 40).
Data mining and qualitative superior data
A major difference appears to be though, in the quality of the data available to Facebook and Google
Facebook’s data allows it to do more than just guess what its customers might be interested in; the company’s data can help it know with greater certainty what its customers are really interested in.
If Google’s business has been built on choosing which Web pages are most likely to appeal to any given anonymous query, Facebook already knows, for the most part, which pages appeal to whom.
And this key difference could potentially give Facebook a tremendous advantage in search function.
So guess what could be the Facebook "killer app"...
But the dynamic is rather on the side of Facebook, peoples spend more time on Facebook than Google (average of 41 million minutes per month as against 40).
Data mining and qualitative superior data
A major difference appears to be though, in the quality of the data available to Facebook and Google
Facebook’s data allows it to do more than just guess what its customers might be interested in; the company’s data can help it know with greater certainty what its customers are really interested in.
If Google’s business has been built on choosing which Web pages are most likely to appeal to any given anonymous query, Facebook already knows, for the most part, which pages appeal to whom.
And this key difference could potentially give Facebook a tremendous advantage in search function.
So guess what could be the Facebook "killer app"...
Will Facebook go in this direction?
Will the developers community provide this to Facebook?
Will the developers community provide this to Facebook?
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